Exceeding Your Expectations!
8 Simple Steps to Ensure Your Home Sells @ Top Dollar:
Emotional appeal. Make sure your home looks, feels and
smells its best. You're competing with thousands of other
homes for sale. Buyers buy on emotion… let your home be the
cleanest, freshest and cheeriest, and you'll have a much
faster sale… at a higher price. Please review
"How to Show Your Home" very carefully. If your home is logically a good
value, but a buyer doesn't feel warm and emotionally
attracted to the home, it will not sell. Buyers buy on
emotion, not logic. You'll want lots of people to say or
think, "Wow! This is nice! I would like to live here!"
Lots of light. For maximum effect, turn every light on,
even on a sunny day. Open all window shades. Clean your
draperies and curtains. Make sure your windows are
spotlessly clean. Let the sun in and keep those lights on.
Leaving all your lights on for two hours costs just pennies, and makes your home look larger and more spacious.
houses. You can't expect to sell a house quickly at the
top price unless you get lots of buyers inside to see it.
There are more than 1,000 homes competing with yours for
attention. Your home must be exposed to buyers regularly and
repeatedly to get a fast sale at the full price.
Constant exposure. Your home won't sell unless buyers
know about it. To get top dollar, be sure to have your home
repeatedly exposed to qualified, ready-to-buy buyers. Some
brokers charge you a discount commission, then don't
advertise your home. This is a mistake. The $500 or $1,000
you save in commission is more than offset by a sale price
of $4,000 or $10,000 less than what you would have received
if your home had been properly marketed. Remember, buyers
can't know about your home unless you or your buyer has a
marketing plan to ensure that your home is brought to the
attention of home buyers. Many buyers looking for a home
priced under $200,000 are first-time home buyers. Many first-time home buyers
don't even know they can afford a home. They don't know that
owning a home costs less than renting. They think that they
need 20% for a down payment, plus closing costs! If your
home is in the first-time homebuyer price range, a
substantial portion of your marketing dollars should be
aimed directly at first-time homebuyers. This means
advertising and marketing in areas other than classifieds or
Sunday Open Houses in the News Journal.
Education. First-time homebuyers are more likely to pay
top dollar for your home. If your home is in the first-time
homebuyer price range, make sure that your marketing program
shows first-time buyers the benefits of home ownership and
how affordable your home is. Design a marketing plan to get
first-time home buyers to see the inside of your home.
Bigger Taller Signs.
Many home buyers don't even see traditional "for sale"
signs, because they aren't actively thinking of buying. They
often don't realize that they can afford a much nicer home.
The strategy of a large Patterson-Schwartz sign in your yard
shatters the "advertising protection armor" that every
consumer wears. Years of testing has proven that a
Patterson-Schwartz Sign, with a 24-Hour Talking Hotline Ad
(about Your Home), will result in more inquiries, more
showings, a quicker sale, and a higher price for your home.
Aggressive Target Marketing. Lots of buyers will try to buy
your home for less than it's worth. The secret in getting
top dollar is to find a buyer who is perfectly "matched" to
your home. Right now, there are at least ten buyers who
would love to own your home, can afford it, and would pay a
fair asking price… if only they knew about it! Some of these
buyers may not even be thinking of buying yet, but if they
knew about your home would love it! It takes a lot more than
just a sign in the yard and a one-line ad in the paper to
market a home effectively. Aggressive target marketing will
find those buyers!
Create urgency. The Rule of Full Price states that if a
buyer feels the asking price is fair, and has sufficient
sense of urgency, he/she will pay the full asking price.
Example: My weekly showings of my listings to more than one
buyer at a time creates a feeling of urgency. Prospective
buyers feel an "auction effect" because of other buyers
showing interest in your home at the same time. I have found
that the more buyers I can show your home to at the very
same time, the higher the feeling of urgency. The auction
effect causes people to become more excited and enthused
about your home, thereby creating a sense of competition and
urgency which results in full price sales for many of my
This report has been prepared by
am not a salesperson, I am a marketer of homes. As a free
service, I am happy to prepare a Marketing Plan for your
home. This Marketing Plan comes to you free of charge, and
without obligation. I will show you how to professionally
market your home. This Marketing Plan is yours to use
even if you sell your home yourself or list with another
broker. It comes with "no strings attached". Why do I do
this? Because I've found that helping people like you market
their homes for no obligation brings me even more business.
When I help you, you will tell your friends and associates
about me. That brings more business to me than I could ever
attain by "selling." It's all part of my personal philosophy
of helping, rather than selling. I believe (and have
experienced) that the more people that I help, the more business
that comes my way. So, please, feel free to call me without
any commitment or obligation. You can call me 24-hours a day
at (302) 429-4534.
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