Vince Grillo

Exceeding Your Expectations!

Direct:   302-429-4534
Mobile:  302
Toll Free:  800-438-2961
Office:  302-656-3141

Neighborhood Reports




8 Simple Steps to Ensure Your Home Sells @ Top Dollar:
bullet Emotional appeal. Make sure your home looks, feels and smells its best. You're competing with thousands of other homes for sale. Buyers buy on emotion… let your home be the cleanest, freshest and cheeriest, and you'll have a much faster sale… at a higher price. Please review "How to Show Your Home" very carefully. If your home is logically a good value, but a buyer doesn't feel warm and emotionally attracted to the home, it will not sell. Buyers buy on emotion, not logic. You'll want lots of people to say or think, "Wow! This is nice! I would like to live here!"
bullet Lots of light. For maximum effect, turn every light on, even on a sunny day. Open all window shades. Clean your draperies and curtains. Make sure your windows are spotlessly clean. Let the sun in and keep those lights on. Leaving all your lights on for two hours costs just pennies, and makes your home look larger and more spacious.
bullet Open houses. You can't expect to sell a house quickly at the top price unless you get lots of buyers inside to see it. There are more than 1,000 homes competing with yours for attention. Your home must be exposed to buyers regularly and repeatedly to get a fast sale at the full price.
bullet Constant exposure. Your home won't sell unless buyers know about it. To get top dollar, be sure to have your home repeatedly exposed to qualified, ready-to-buy buyers. Some brokers charge you a discount commission, then don't advertise your home. This is a mistake. The $500 or $1,000 you save in commission is more than offset by a sale price of $4,000 or $10,000 less than what you would have received if your home had been properly marketed. Remember, buyers can't know about your home unless you or your buyer has a marketing plan to ensure that your home is brought to the attention of home buyers. Many buyers looking for a home priced under $200,000 are first-time home buyers. Many first-time home buyers don't even know they can afford a home. They don't know that owning a home costs less than renting. They think that they need 20% for a down payment, plus closing costs! If your home is in the first-time homebuyer price range, a substantial portion of your marketing dollars should be aimed directly at first-time homebuyers. This means advertising and marketing in areas other than classifieds or Sunday Open Houses in the News Journal.
bullet Education. First-time homebuyers are more likely to pay top dollar for your home. If your home is in the first-time homebuyer price range, make sure that your marketing program shows first-time buyers the benefits of home ownership and how affordable your home is. Design a marketing plan to get first-time home buyers to see the inside of your home.
bullet Bigger Taller Signs. Many home buyers don't even see traditional "for sale" signs, because they aren't actively thinking of buying. They often don't realize that they can afford a much nicer home. The strategy of a large Patterson-Schwartz sign in your yard shatters the "advertising protection armor" that every consumer wears. Years of testing has proven that a Patterson-Schwartz Sign, with a 24-Hour Talking Hotline Ad (about Your Home), will result in more inquiries, more showings, a quicker sale, and a higher price for your home.
bullet Aggressive Target Marketing. Lots of buyers will try to buy your home for less than it's worth. The secret in getting top dollar is to find a buyer who is perfectly "matched" to your home. Right now, there are at least ten buyers who would love to own your home, can afford it, and would pay a fair asking price… if only they knew about it! Some of these buyers may not even be thinking of buying yet, but if they knew about your home would love it! It takes a lot more than just a sign in the yard and a one-line ad in the paper to market a home effectively. Aggressive target marketing will find those buyers!
bullet Create urgency. The Rule of Full Price states that if a buyer feels the asking price is fair, and has sufficient sense of urgency, he/she will pay the full asking price. Example: My weekly showings of my listings to more than one buyer at a time creates a feeling of urgency. Prospective buyers feel an "auction effect" because of other buyers showing interest in your home at the same time. I have found that the more buyers I can show your home to at the very same time, the higher the feeling of urgency. The auction effect causes people to become more excited and enthused about your home, thereby creating a sense of competition and urgency which results in full price sales for many of my clients.

This report has been prepared by
Vince Grillo: I am not a salesperson, I am a marketer of homes. As a free service, I am happy to prepare a Marketing Plan for your home. This Marketing Plan comes to you free of charge, and without obligation. I will show you how to professionally market your home. This Marketing Plan is yours to use even if you sell your home yourself or list with another broker. It comes with "no strings attached". Why do I do this? Because I've found that helping people like you market their homes for no obligation brings me even more business. When I help you, you will tell your friends and associates about me. That brings more business to me than I could ever attain by "selling." It's all part of my personal philosophy of helping, rather than selling. I believe (and have experienced) that the more people that I help, the more business that comes my way. So, please, feel free to call me without any commitment or obligation. You can call me 24-hours a day at (302) 429-4534.

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Looking to sell your home? Please contact me today.  I will come out to your home and present to you, a  Free, no obligation, customized, innovative and detailed marketing plan to sell your home. Click Here for Details.  Looking to buy a new home?  Please allow me to represent you as a buyers agent. 
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Vince Grillo

Direct:  302-429-4534
Mobile:  302-463-5859
Exceeding Your Expectations!

3705 Kennett Pike
Greenville, DE 19807
Office:  302-656-3141



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